Fruity Fruits
Community
Concept
Corporate Design
It takes more than one rule to relate the many parts of this system. From simple geometric shapes to complex ones. With clear rules, decisions can be reviewed and justified. This fictional study project shows the process of how the fruity-fresh brand "fruity fruits" was created from a few circles. Similar to a well-known energy drink, the brand is supposed to be more than just a product. It is about an attitude to life. To achieve this, it takes a little imagination and a lot of bananas!